BuzzTalk Blog

The 3 biggest threats for knowledge growth (you won't like number 3)

Feb 9, 2016 8:36:16 PM

Can you ever have too much knowledge? Or can what you do know get in the way of what you do not yet know?

Market information, about preferences of clients and about competitors is necessary for decision making and successful management of a company.

In this article we will investigate the three greatest threats to the growth of knowledge and we will close with three factors of success as a remedy.

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Topics: Online communities, Filter bubbles, Content discovery, Market Research, Knowledge Engineering

Do you need to monitor all languages?

Jul 23, 2015 3:49:00 PM

To monitor developments in your industry you may want to look outside your own country and outside your own language. Especially if you want to see changes coming.

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Topics: Media Analysis, Multilingual analysis

From 'just' (social) media monitoring to gaining actionable insights

Feb 16, 2015 5:31:00 PM

Remember internet 1.0 when only companies and organizations could publish? Internet 2.0 changed that enabling everyone to not only interact with content, making it more relevant and lively, but also become a publisher themselves. And now we're in internet 3.0 where we get the chance to analyze all of the content published to gain insight and empower decision making.

This article shows you that the value of media and social media is largely untapped. Current media monitoring tools give you lists only show that something happened. Next generation monitoring tools move away from the real time webcare perspective. These are not tools for the PR department, but show influencers and decision making what has happened.

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Topics: Media Analysis, Research using social media, Social media monitoring, Decision support, Market Research, industry knowledge,

Look out for these lies with data visualization

Jan 21, 2015 8:00:00 AM

While most people in the U.S. and Europe are familiarized with graphs and charts during their secondary education, it is the rare person who continues to use this skill throughout the rest of their working life. In later life, the vast majority of these people become unaccustomed to the information being conveyed in these charts and merely accept them on faith.

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Topics: Media Analysis, Decision support, Brand value, Business Intelligence

Why organizations need content curators

Jan 8, 2015 3:04:24 PM

As they say, content is still king on the online platform. Google needs fresh and informative content on your website in order for it to rank higher. That is why every business owner is always looking to make sure they get the most out of the content they post on their sites and blogs. If you are in business and you don't have enough time to harness useful content related to your online business, it might be a good idea to find a good content curator who can help you out.

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Topics: Content curation

Gain competitive advantage via your own digital magazine

Dec 10, 2014 12:51:11 PM

With corporations often having offices in different countries, it is difficult to keep everyone updated on new industry trends as they are happening. Major changes can happen on a daily basis, changes that can make or break your position in the industry, it is essential that all employees are updated regularly on these industry changes. Time zones differ, one country's office may get advance knowledge of an upcoming trend, while in another office a continent away, someone may get wind of a change that will influence the whole industry. Keeping everyone informed of every update becomes a challenge.

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Topics: Community building, digital magazine,

How industry knowledge improves your sales results

Nov 11, 2014 12:40:00 PM

Industry knowledge and sales results usually go hand in hand. Often, simply asking a well thought question will demonstrate your industry knowledge at a higher level than generalized statements that aren't specific to the company you're pitching.

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Topics: industry knowledge,, sales results

Why we should measure customer happiness with social media listening

Oct 14, 2014 12:33:00 PM

In today's competitive marketplace, measuring customer satisfaction is a key factor in setting yourself apart from the competition. Evaluating customer satisfaction by monitoring social media allows you to improve your product or service and public image. It also allows you to provide exceptional customer service which is important in building customer loyalty.

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Topics: customer satisfaction,, customer happiness

Driverless cars: questions, concerns and sentiment analysis

Jul 7, 2014 12:08:00 PM

People are remembered for the predictions that are spot-on, while the ubiquitous predictions that are completely off are usually forgotten. Steven Lewitt and Stephen Dubnet, the writers of Freakonomics, argue in their latest book How to think like a freak that it's probably best to make a lot of predictions. The risk of making a mistake is low, as  almost no one has a strong incentive to keep track of everyone else's bad prediction, while the rewards of being right are huge.

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Topics: Content discovery, Research using social media, Sentiment Analysis, Market Research

Create your own digital magazine via content curation; it's easy! (2)

Jun 2, 2014 2:17:00 PM

Today you'll learn that setting up and maintaining a digital magazine is so quick and easy; you can be up-to-date every day.

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Topics: Content discovery, Content curation, iPhone app, iPad app

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We publish articles about social media monitoring, content analysis and curation.

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