BuzzTalk Blog

Look out for these lies with data visualization

Jan 21, 2015 8:00:00 AM

While most people in the U.S. and Europe are familiarized with graphs and charts during their secondary education, it is the rare person who continues to use this skill throughout the rest of their working life. In later life, the vast majority of these people become unaccustomed to the information being conveyed in these charts and merely accept them on faith.

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Topics: Media Analysis, Decision support, Brand value, Business Intelligence

Big data: big opportunities, big expectations, big challenges

Mar 26, 2013 1:58:00 PM

Big data is a big buzz word nowadays. It represents quite a few IT challenges to capture, store, search, structure and visualize these data. However, the real challenge lies elsewhere. In how organizations, like yourself, can extract value from it for yourself and your clients.

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Topics: Big data, Research using social media, Decision support, Information overload, Business Intelligence, Managing information

You can only manage what you measure

Mar 13, 2013 5:39:00 PM

You can only manage what you measure; an old and true cliche but it's a little more complicated than that. In our last blogpost we focused on Advertising Value Equivalency and how your conclusions can be wrong if you focus on stand-alone measurements and fail to examine the context. Today we're going to talk a little bit more about numbers.

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Topics: Advertising Value, AVE, Content discovery, Decision support, Business Intelligence, Managing information

How Twitter takes business intelligence & market research to new heights

Jul 4, 2012 3:54:00 PM

If you believe in the Mayan Calendar our world is going to end this year. However, if you believe we will still be there you may want to have some better means of predicting the future.

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Topics: Big data, Twitter, Social media monitoring, Sentiment Analysis, Business Intelligence

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We publish articles about social media monitoring, content analysis and curation.

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