BuzzTalk Blog

The 3 biggest threats for knowledge growth (you won't like number 3)

Feb 9, 2016 8:36:16 PM

Can you ever have too much knowledge? Or can what you do know get in the way of what you do not yet know?

Market information, about preferences of clients and about competitors is necessary for decision making and successful management of a company.

In this article we will investigate the three greatest threats to the growth of knowledge and we will close with three factors of success as a remedy.

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Topics: Online communities, Filter bubbles, Content discovery, Market Research, Knowledge Engineering

Driverless cars: questions, concerns and sentiment analysis

Jul 7, 2014 12:08:00 PM

People are remembered for the predictions that are spot-on, while the ubiquitous predictions that are completely off are usually forgotten. Steven Lewitt and Stephen Dubnet, the writers of Freakonomics, argue in their latest book How to think like a freak that it's probably best to make a lot of predictions. The risk of making a mistake is low, as  almost no one has a strong incentive to keep track of everyone else's bad prediction, while the rewards of being right are huge.

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Topics: Content discovery, Research using social media, Sentiment Analysis, Market Research

Create your own digital magazine via content curation; it's easy! (2)

Jun 2, 2014 2:17:00 PM

Today you'll learn that setting up and maintaining a digital magazine is so quick and easy; you can be up-to-date every day.

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Topics: Content discovery, Content curation, iPhone app, iPad app

Exploring 3D printing using BuzzTalk as a discovery engine

May 31, 2013 2:41:00 PM

BuzzTalk has been ultimately developed to understand the world as we know it. To answer the who?, what? where? and when? questions concerning any topic you can think of. With BuzzTalk you can for instance monitor trends and emerging technologies. 

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Topics: Content discovery, Sentiment Analysis, Market Research

You can only manage what you measure

Mar 13, 2013 5:39:00 PM

You can only manage what you measure; an old and true cliche but it's a little more complicated than that. In our last blogpost we focused on Advertising Value Equivalency and how your conclusions can be wrong if you focus on stand-alone measurements and fail to examine the context. Today we're going to talk a little bit more about numbers.

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Topics: Advertising Value, AVE, Content discovery, Decision support, Business Intelligence, Managing information

Finding critical business information in time requires better filters

Aug 9, 2012 3:16:00 PM

The importance of information in business is higher than ever. We're living in a global economy and your next competitor can come from anywhere in the world. You need to stay on top of what is happening in your field. But how do you do that?

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Topics: Content discovery, Big data, Information overload, Managing information

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We publish articles about social media monitoring, content analysis and curation.

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