BuzzTalk Blog

From 'just' (social) media monitoring to gaining actionable insights

Feb 16, 2015 5:31:00 PM

Remember internet 1.0 when only companies and organizations could publish? Internet 2.0 changed that enabling everyone to not only interact with content, making it more relevant and lively, but also become a publisher themselves. And now we're in internet 3.0 where we get the chance to analyze all of the content published to gain insight and empower decision making.

This article shows you that the value of media and social media is largely untapped. Current media monitoring tools give you lists only show that something happened. Next generation monitoring tools move away from the real time webcare perspective. These are not tools for the PR department, but show influencers and decision making what has happened.

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Topics: Media Analysis, Research using social media, Social media monitoring, Decision support, Market Research, industry knowledge,

How industry knowledge improves your sales results

Nov 11, 2014 12:40:00 PM

Industry knowledge and sales results usually go hand in hand. Often, simply asking a well thought question will demonstrate your industry knowledge at a higher level than generalized statements that aren't specific to the company you're pitching.

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Topics: industry knowledge,, sales results

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We publish articles about social media monitoring, content analysis and curation.

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