BuzzTalk Blog

Do you need to monitor all languages?

Jul 23, 2015 3:49:00 PM

To monitor developments in your industry you may want to look outside your own country and outside your own language. Especially if you want to see changes coming.

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Topics: Media Analysis, Multilingual analysis

From 'just' (social) media monitoring to gaining actionable insights

Feb 16, 2015 5:31:00 PM

Remember internet 1.0 when only companies and organizations could publish? Internet 2.0 changed that enabling everyone to not only interact with content, making it more relevant and lively, but also become a publisher themselves. And now we're in internet 3.0 where we get the chance to analyze all of the content published to gain insight and empower decision making.

This article shows you that the value of media and social media is largely untapped. Current media monitoring tools give you lists only show that something happened. Next generation monitoring tools move away from the real time webcare perspective. These are not tools for the PR department, but show influencers and decision making what has happened.

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Topics: Media Analysis, Research using social media, Social media monitoring, Decision support, Market Research, industry knowledge,

Look out for these lies with data visualization

Jan 21, 2015 8:00:00 AM

While most people in the U.S. and Europe are familiarized with graphs and charts during their secondary education, it is the rare person who continues to use this skill throughout the rest of their working life. In later life, the vast majority of these people become unaccustomed to the information being conveyed in these charts and merely accept them on faith.

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Topics: Media Analysis, Decision support, Brand value, Business Intelligence

Media monitoring is crucial for businesses to survive

Oct 7, 2013 9:28:00 AM

The world is changing… but this is not news. In fact, change is the only constant! As far back as 500 BC it was Buddha who said: "Everything changes, nothing remains without change".

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Topics: Media Analysis, Content curation, Research using social media, Market Research

Trigger an emotion and your content gets shared and retweeted

Sep 6, 2013 8:34:00 PM

Millions of people are connected via a diversity of social media. This digital connectivity makes it possible for a news item to spread fast or even go viral. But since we are overloaded with so many messages each day we won't easily share or retweet a message unless… it's very interesting, creates a chance for us to win something or it triggers an emotion (it makes us laugh, it's shocking and controversial or just gets our blood boiling but in any case... you do feel something). Also, funny pictures and videos are more likely to get shared than just text.

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Topics: Advertising Value, AVE, Media Analysis, Electronic Word Of Mouth, Digital influence

Media Analysis: How is Strukton's 1 billion deal covered in the media?

Aug 1, 2013 2:44:00 PM

Strukton is a Dutch technology provider for rail systems, with areas of expertise that include rail infrastructure, rail vehicles and mobility systems. And this week... Strukton is all over the news.

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Topics: Advertising Value, AVE, Media Analysis, Online reputation, Market Research

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We publish articles about social media monitoring, content analysis and curation.

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