BuzzTalk Blog

Benchmarking the share of voice of Coca-Cola, Red Bull and Pepsi

Dec 3, 2013 8:55:00 PM

Today we're comparing three soft drink brands: Coca Cola, Pepsi and Red Bull. All are big names in the beverages industry. We'll use BuzzTalk's benchmark tool to find out which brand is talked about the most and how people feel about this brand. As you probably know it's not enough if people talk about your brand. You want them to be positive and enthusiastic.

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Topics: Share of Voice, Sentiment Analysis, Brand value, Market Research, Mood states

Brand development and detecting mood state patterns in Twitter

Feb 1, 2013 12:58:00 PM

Detecting patterns in Twitter using mood state analysis

Success in advertising means people get excited about your brand. Today we'll show you an example of a company that's very successful at this for many years and how we can demonstrate this using mood state analysis via BuzzTalk.

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Topics: eWOM, Electronic Word Of Mouth, Twitter, Social media monitoring, Mood states

An introduction into automated sentiment detection

Sep 27, 2012 2:10:00 PM

The rise of social media has turned our world upside down. Before only companies were publishing information but now everyone can ventilate their views and opinions on the web. People are writing blog post, comments on those of others, write reviews, post on forums, and tweet about all sorts of topics.

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Topics: Online reputation monitoring, Sentiment Analysis, Mood states

Twitter mood predicts the stock market with 86.7% accuracy

May 29, 2012 9:41:00 AM

Some people think Twitter is about sharing pointless little messages or about self promotion. However, there’s more to Twitter than this! Whilst a study by Pear Analytics in 2009 estimated that 40% of Twitter messages are just 'babble', this means that 60% isn't. And you can take advantage of that.

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Topics: Sentiment Analysis, Decision support, Mood states

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About BuzzTalk blog

We publish articles about social media monitoring, content analysis and curation.

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