BuzzTalk Blog

Benchmarking the share of voice of Coca-Cola, Red Bull and Pepsi

Dec 3, 2013 8:55:00 PM

Today we're comparing three soft drink brands: Coca Cola, Pepsi and Red Bull. All are big names in the beverages industry. We'll use BuzzTalk's benchmark tool to find out which brand is talked about the most and how people feel about this brand. As you probably know it's not enough if people talk about your brand. You want them to be positive and enthusiastic.

Read More

Topics: Share of Voice, Sentiment Analysis, Brand value, Market Research, Mood states

Benchmarking the Buzz: compare your brand against your competitors

Aug 13, 2013 2:46:00 PM

You can learn valuable lessons from benchmarking, comparing yourself with your competitors and seeing who's influential on which media types and sources. As you'll probably know, earned buzz and online fans are correlated with brand value. If not, just read our blog 'Buzz means money as more buzz equals more brand value'.

Read More

Topics: Online reputation monitoring, Advertising Value, Share of Voice, Online reputation, Brand value, Market Research

New Call-to-action

About BuzzTalk blog

We publish articles about social media monitoring, content analysis and curation.

Subscribe to Email Updates