BuzzTalk Blog

6 factors that drive electronic Word Of Mouth

Sep 19, 2013 9:42:00 PM

Electronic word of mouth can be more cost effective than hiring a PR agency or advertise in news papers, but it's not easy. If no one shares your messages nothing will happen. In our last blog post we wrote 'Trigger an emotion and your content gets shared and retweeted'. Now we'll digg a little deeper in the factors that increase your online visibility. It's not about luck which means that if you learn and apply these factors you'll gain a competitive edge. It's not only for big brands either. Small businesses, start-ups and even solo-entrepreneurs need to establish their brand and live up to it.

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Topics: Word of mouth, Big data, Online reputation, eWOM, WOM, Electronic Word Of Mouth

Big data: big opportunities, big expectations, big challenges

Mar 26, 2013 1:58:00 PM

Big data is a big buzz word nowadays. It represents quite a few IT challenges to capture, store, search, structure and visualize these data. However, the real challenge lies elsewhere. In how organizations, like yourself, can extract value from it for yourself and your clients.

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Topics: Big data, Research using social media, Decision support, Information overload, Business Intelligence, Managing information

Predicting elections with Twitter and social media. Is it possible?

Aug 22, 2012 2:21:00 PM

Social media and politics

Today, as a business, it's pertinent to have a social media campaign when you want to be known and loved. And ever since president Obama brought social media to the spotlight in 2008, political parties have also embraced social networking. Nowadays about every Dutch political party has their own Facebook fan page and Twitter account and is using it to connect with potential voters and fans. They have realized that this is where people hang out and thus can be reached. Some political parties use this new medium better than others. While some are still stuck in sending mode, others are already having dialogues online. But there is more to social media and politics than attracting new voters.

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Topics: Big data, Twitter, Electoral predictions, Research using social media

Finding critical business information in time requires better filters

Aug 9, 2012 3:16:00 PM

The importance of information in business is higher than ever. We're living in a global economy and your next competitor can come from anywhere in the world. You need to stay on top of what is happening in your field. But how do you do that?

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Topics: Content discovery, Big data, Information overload, Managing information

How Twitter takes business intelligence & market research to new heights

Jul 4, 2012 3:54:00 PM

If you believe in the Mayan Calendar our world is going to end this year. However, if you believe we will still be there you may want to have some better means of predicting the future.

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Topics: Big data, Twitter, Social media monitoring, Sentiment Analysis, Business Intelligence

Now is the time for data mining and big data marketing

Jun 26, 2012 1:39:00 PM

How much data is generated every minute?

Data never sleeps. It's generated every minute across different platforms as you can see in the infographic below by Domo and Column Five Media.

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Topics: Big data, Decision support, Information overload

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We publish articles about social media monitoring, content analysis and curation.

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