BuzzTalk Blog

Predicting elections with Twitter and social media. Is it possible?

Aug 22, 2012 2:21:00 PM

Social media and politics

Today, as a business, it's pertinent to have a social media campaign when you want to be known and loved. And ever since president Obama brought social media to the spotlight in 2008, political parties have also embraced social networking. Nowadays about every Dutch political party has their own Facebook fan page and Twitter account and is using it to connect with potential voters and fans. They have realized that this is where people hang out and thus can be reached. Some political parties use this new medium better than others. While some are still stuck in sending mode, others are already having dialogues online. But there is more to social media and politics than attracting new voters.

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Topics: Big data, Twitter, Electoral predictions, Research using social media

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We publish articles about social media monitoring, content analysis and curation.

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