BuzzTalk Blog

Big data: big opportunities, big expectations, big challenges

Mar 26, 2013 1:58:00 PM

Big data is a big buzz word nowadays. It represents quite a few IT challenges to capture, store, search, structure and visualize these data. However, the real challenge lies elsewhere. In how organizations, like yourself, can extract value from it for yourself and your clients.

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Topics: Big data, Research using social media, Decision support, Information overload, Business Intelligence, Managing information

You can only manage what you measure

Mar 13, 2013 5:39:00 PM

You can only manage what you measure; an old and true cliche but it's a little more complicated than that. In our last blogpost we focused on Advertising Value Equivalency and how your conclusions can be wrong if you focus on stand-alone measurements and fail to examine the context. Today we're going to talk a little bit more about numbers.

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Topics: Advertising Value, AVE, Content discovery, Decision support, Business Intelligence, Managing information

Finding critical business information in time requires better filters

Aug 9, 2012 3:16:00 PM

The importance of information in business is higher than ever. We're living in a global economy and your next competitor can come from anywhere in the world. You need to stay on top of what is happening in your field. But how do you do that?

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Topics: Content discovery, Big data, Information overload, Managing information

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We publish articles about social media monitoring, content analysis and curation.

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