BuzzTalk Blog

Use BuzzTalk to tell the story behind Advertising Value Equivalency

Feb 20, 2013 2:45:00 PM

In our last blogpost we witnessed the excitement before the release of the new Coca Cola commercial marking the countdown to the holidays. This time we're going to zoom in on Coca Cola's advertising value and we're going to focus on one country only in this example. We'll demonstrate that the Advertising Value Equivalency can be used to measure the efficacy of PR efforts though this number should be enhanced with other measures and qualitative analysis to tell the actual story behind the number.

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Topics: Advertising Value, AVE, PR, Public Relations

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We publish articles about social media monitoring, content analysis and curation.

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