Can you ever have too much knowledge? Or can what you do know get in the way of what you do not yet know? Market information, about preferences of clients and about competitors is necessary for decision making and successful management of a company. In this article we will investigate the three greatest threats to the […]
People are remembered for the predictions that are spot-on, while the ubiquitous predictions that are completely off are usually forgotten. Steven Lewitt and Stephen Dubnet, the writers of Freakonomics, argue in their latest book How to think like a freak that it’s probably best to make a lot of predictions. The risk of making a […]
Today you’ll learn that setting up and maintaining a digital magazine is so quick and easy; you can be up-to-date every day. Note: This is part two of an article written by Herman Vissia, phD., CEO of Byelex and developer of BuzzTalk. Click here if you missed part one. Setting up your digital magazine First […]
BuzzTalk has been ultimately developed to understand the world as we know it. To answer the who?, what? where? and when? questions concerning any topic you can think of. With BuzzTalk you can for instance monitor trends and emerging technologies. Today we’ll demonstrate how you can use BuzzTalk to get up to speed on unfamiliair […]
You can only manage what you measure; an old and true cliche but it’s a little more complicated than that. In our last blogpost we focused on Advertising Value Equivalency and how your conclusions can be wrong if you focus on stand-alone measurements and fail to examine the context. Today we’re going to talk a […]
The importance of information in business is higher than ever. We’re living in a global economy and your next competitor can come from anywhere in the world. You need to stay on top of what is happening in your field. But how do you do that? Access to information nowadays is not the problem. But […]
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