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Tag Archives: PR

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  • Use BuzzTalk to tell the story behind Advertising Value Equivalency

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    In our last blogpost we witnessed the excitement before the release of the new Coca Cola commercial marking the countdown to the holidays. This time we’re going to zoom in on Coca Cola’s advertising value and we’re going to focus on one country only in this example. We’ll demonstrate that the Advertising Value Equivalency can […]

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