BuzzTalk Blog

Create your own digital magazine via content curation; it's easy! (1)

May 23, 2014 1:44:00 PM

The world of advertising has changed. Consumers are becoming more tech-savvy every year and like to be in control of the kind of information they are consuming, in what form and at what time. In this blogpost we propose a modern method for reaching your target audience. A method that is both unintrusive as well as cost-effective. We're going to talk about deploying your own digital magazine.

Read More

Topics: Content curation, iPhone app, iPad app, Content marketing

Empower your content marketing strategy with BuzzTalk

Jul 24, 2012 2:32:00 PM

Last week we introduced content marketing as the preferable alternative to interruption marketing. Interruption marketing is about cold calling and advertisements. Content marketing is about creating valuable content that targets the problems of your market. By doing so you become the thought leader, the go-to-company when a solution is needed.

Read More

Topics: Twitter, Content marketing

Potential customers ignoring your ads? Try content marketing!

Jul 16, 2012 12:32:00 PM

From interruption marketing to attraction marketing

We've all paved the way for content marketing as we turned away from commercials. We just grew tired of advertisements which reached us when we weren’t looking for them. This is why it’s called interruption marketing. It’s an international phenomenon. The US has their CAN-SPAM act since 2003 to stop e-mail in our mailboxes. Similarly we in the Netherlands have an anti-spam law that forbids companies to sent out e-mails to non-clients or prospects who haven’t given permission. We also have a do-not-call-me register and we have stickers to put on our front door to stop unpersonalized brochures and leaflets from entering our mailbox.

Read More

Topics: Content marketing

New Call-to-action

About BuzzTalk blog

We publish articles about social media monitoring, content analysis and curation.

Subscribe to Email Updates