Why would you want to find digital influencers?
As more and more people start using Twitter the relevance for companies is rising. Word of mouth is becoming a tangible form of consumer influence and businesses will be creating and using their own Twitter account to tap into this. Now everyone is getting connected on multiple platforms word of mouth is even stronger and potentially more viral than before. While some companies have learned about the strength of this via negative experiences, such as Dell in 2005, you have the opportunity to be proactive about this and start today.