BuzzTalk Blog

From 'just' (social) media monitoring to gaining actionable insights

Feb 16, 2015 5:31:00 PM

Remember internet 1.0 when only companies and organizations could publish? Internet 2.0 changed that enabling everyone to not only interact with content, making it more relevant and lively, but also become a publisher themselves. And now we're in internet 3.0 where we get the chance to analyze all of the content published to gain insight and empower decision making.

This article shows you that the value of media and social media is largely untapped. Current media monitoring tools give you lists only show that something happened. Next generation monitoring tools move away from the real time webcare perspective. These are not tools for the PR department, but show influencers and decision making what has happened.

Read More

Topics: Media Analysis, Research using social media, Social media monitoring, Decision support, Market Research, industry knowledge,

Driverless cars: questions, concerns and sentiment analysis

Jul 7, 2014 12:08:00 PM

People are remembered for the predictions that are spot-on, while the ubiquitous predictions that are completely off are usually forgotten. Steven Lewitt and Stephen Dubnet, the writers of Freakonomics, argue in their latest book How to think like a freak that it's probably best to make a lot of predictions. The risk of making a mistake is low, as  almost no one has a strong incentive to keep track of everyone else's bad prediction, while the rewards of being right are huge.

Read More

Topics: Content discovery, Research using social media, Sentiment Analysis, Market Research

Media monitoring is crucial for businesses to survive

Oct 7, 2013 9:28:00 AM

The world is changing… but this is not news. In fact, change is the only constant! As far back as 500 BC it was Buddha who said: "Everything changes, nothing remains without change".

Read More

Topics: Media Analysis, Content curation, Research using social media, Market Research

Can computers tell us what happened without us reading?

May 15, 2013 3:18:00 PM

Our quest is to learn computers how to read and understand human language. Not an easy task since we speak different languages across the globe, use proverbs and sayings and try to be funny or sarcastic.

Read More

Topics: Online reputation, Twitter, Research using social media, Social media monitoring

Big data: big opportunities, big expectations, big challenges

Mar 26, 2013 1:58:00 PM

Big data is a big buzz word nowadays. It represents quite a few IT challenges to capture, store, search, structure and visualize these data. However, the real challenge lies elsewhere. In how organizations, like yourself, can extract value from it for yourself and your clients.

Read More

Topics: Big data, Research using social media, Decision support, Information overload, Business Intelligence, Managing information

Predicting elections with Twitter and social media. Is it possible?

Aug 22, 2012 2:21:00 PM

Social media and politics

Today, as a business, it's pertinent to have a social media campaign when you want to be known and loved. And ever since president Obama brought social media to the spotlight in 2008, political parties have also embraced social networking. Nowadays about every Dutch political party has their own Facebook fan page and Twitter account and is using it to connect with potential voters and fans. They have realized that this is where people hang out and thus can be reached. Some political parties use this new medium better than others. While some are still stuck in sending mode, others are already having dialogues online. But there is more to social media and politics than attracting new voters.

Read More

Topics: Big data, Twitter, Electoral predictions, Research using social media

New Call-to-action

About BuzzTalk blog

We publish articles about social media monitoring, content analysis and curation.

Subscribe to Email Updates