BuzzTalk Blog

6 factors that drive electronic Word Of Mouth

Sep 19, 2013 9:42:00 PM

Electronic word of mouth can be more cost effective than hiring a PR agency or advertise in news papers, but it's not easy. If no one shares your messages nothing will happen. In our last blog post we wrote 'Trigger an emotion and your content gets shared and retweeted'. Now we'll digg a little deeper in the factors that increase your online visibility. It's not about luck which means that if you learn and apply these factors you'll gain a competitive edge. It's not only for big brands either. Small businesses, start-ups and even solo-entrepreneurs need to establish their brand and live up to it.

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Topics: Word of mouth, Big data, Online reputation, eWOM, WOM, Electronic Word Of Mouth

Electronic Word Of Mouth presents a window of opportunity for businesses

Oct 18, 2012 9:40:00 AM

What is eWOM or electronic word of mouth?

Electronic Word of Mouth (eWOM) is a form of buzz marketing and it can become viral if the message is persuasive or funny enough. In eWOM we focus on person-to-person contacts that happen on the internet. You may think this is new but in fact it's the oldest type of marketing we know. You come across something new, odd, funny or relevant and you tell your friends or the people you meet at the gym about your discovery.

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Topics: Word of mouth, eWOM, WOM, Electronic Word Of Mouth

Finding digital influencers for word of mouth marketing

Jun 5, 2012 9:53:00 AM

Why would you want to find digital influencers?

As more and more people start using Twitter the relevance for companies is rising. Word of mouth is becoming a tangible form of consumer influence and businesses will be creating and using their own Twitter account to tap into this. Now everyone is getting connected on multiple platforms word of mouth is even stronger and potentially more viral than before. While some companies have learned about the strength of this via negative experiences, such as Dell in 2005, you have the opportunity to be proactive about this and start today.

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Topics: Word of mouth, Twitter, Digital influence, Klout

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We publish articles about social media monitoring, content analysis and curation.

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