BuzzTalk Blog

Trigger an emotion and your content gets shared and retweeted

Sep 6, 2013 8:34:00 PM

Millions of people are connected via a diversity of social media. This digital connectivity makes it possible for a news item to spread fast or even go viral. But since we are overloaded with so many messages each day we won't easily share or retweet a message unless… it's very interesting, creates a chance for us to win something or it triggers an emotion (it makes us laugh, it's shocking and controversial or just gets our blood boiling but in any case... you do feel something). Also, funny pictures and videos are more likely to get shared than just text.

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Topics: Advertising Value, AVE, Media Analysis, Electronic Word Of Mouth, Digital influence

Media Analysis: How is Strukton's 1 billion deal covered in the media?

Aug 1, 2013 2:44:00 PM

Strukton is a Dutch technology provider for rail systems, with areas of expertise that include rail infrastructure, rail vehicles and mobility systems. And this week... Strukton is all over the news.

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Topics: Advertising Value, AVE, Media Analysis, Online reputation, Market Research

You can only manage what you measure

Mar 13, 2013 5:39:00 PM

You can only manage what you measure; an old and true cliche but it's a little more complicated than that. In our last blogpost we focused on Advertising Value Equivalency and how your conclusions can be wrong if you focus on stand-alone measurements and fail to examine the context. Today we're going to talk a little bit more about numbers.

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Topics: Advertising Value, AVE, Content discovery, Decision support, Business Intelligence, Managing information

Use BuzzTalk to tell the story behind Advertising Value Equivalency

Feb 20, 2013 2:45:00 PM

In our last blogpost we witnessed the excitement before the release of the new Coca Cola commercial marking the countdown to the holidays. This time we're going to zoom in on Coca Cola's advertising value and we're going to focus on one country only in this example. We'll demonstrate that the Advertising Value Equivalency can be used to measure the efficacy of PR efforts though this number should be enhanced with other measures and qualitative analysis to tell the actual story behind the number.

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Topics: Advertising Value, AVE, PR, Public Relations

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About BuzzTalk blog

We publish articles about social media monitoring, content analysis and curation.

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