BuzzTalk Blog

6 factors that drive electronic Word Of Mouth

Sep 19, 2013 9:42:00 PM

Electronic word of mouth can be more cost effective than hiring a PR agency or advertise in news papers, but it's not easy. If no one shares your messages nothing will happen. In our last blog post we wrote 'Trigger an emotion and your content gets shared and retweeted'. Now we'll digg a little deeper in the factors that increase your online visibility. It's not about luck which means that if you learn and apply these factors you'll gain a competitive edge. It's not only for big brands either. Small businesses, start-ups and even solo-entrepreneurs need to establish their brand and live up to it.

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Topics: Word of mouth, Big data, Online reputation, eWOM, WOM, Electronic Word Of Mouth

Trigger an emotion and your content gets shared and retweeted

Sep 6, 2013 8:34:00 PM

Millions of people are connected via a diversity of social media. This digital connectivity makes it possible for a news item to spread fast or even go viral. But since we are overloaded with so many messages each day we won't easily share or retweet a message unless… it's very interesting, creates a chance for us to win something or it triggers an emotion (it makes us laugh, it's shocking and controversial or just gets our blood boiling but in any case... you do feel something). Also, funny pictures and videos are more likely to get shared than just text.

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Topics: Advertising Value, AVE, Media Analysis, Electronic Word Of Mouth, Digital influence

Brand development and detecting mood state patterns in Twitter

Feb 1, 2013 12:58:00 PM

Detecting patterns in Twitter using mood state analysis

Success in advertising means people get excited about your brand. Today we'll show you an example of a company that's very successful at this for many years and how we can demonstrate this using mood state analysis via BuzzTalk.

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Topics: eWOM, Electronic Word Of Mouth, Twitter, Social media monitoring, Mood states

Electronic Word Of Mouth presents a window of opportunity for businesses

Oct 18, 2012 9:40:00 AM

What is eWOM or electronic word of mouth?

Electronic Word of Mouth (eWOM) is a form of buzz marketing and it can become viral if the message is persuasive or funny enough. In eWOM we focus on person-to-person contacts that happen on the internet. You may think this is new but in fact it's the oldest type of marketing we know. You come across something new, odd, funny or relevant and you tell your friends or the people you meet at the gym about your discovery.

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Topics: Word of mouth, eWOM, WOM, Electronic Word Of Mouth

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We publish articles about social media monitoring, content analysis and curation.

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