BuzzTalk Blog

From 'just' (social) media monitoring to gaining actionable insights

Feb 16, 2015 5:31:00 PM

Remember internet 1.0 when only companies and organizations could publish? Internet 2.0 changed that enabling everyone to not only interact with content, making it more relevant and lively, but also become a publisher themselves. And now we're in internet 3.0 where we get the chance to analyze all of the content published to gain insight and empower decision making.

This article shows you that the value of media and social media is largely untapped. Current media monitoring tools give you lists only show that something happened. Next generation monitoring tools move away from the real time webcare perspective. These are not tools for the PR department, but show influencers and decision making what has happened.

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Topics: Media Analysis, Research using social media, Social media monitoring, Decision support, Market Research, industry knowledge,

Look out for these lies with data visualization

Jan 21, 2015 8:00:00 AM

While most people in the U.S. and Europe are familiarized with graphs and charts during their secondary education, it is the rare person who continues to use this skill throughout the rest of their working life. In later life, the vast majority of these people become unaccustomed to the information being conveyed in these charts and merely accept them on faith.

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Topics: Media Analysis, Decision support, Brand value, Business Intelligence

Industry analysis provides much needed context

Jul 23, 2013 2:16:00 PM

A lot of BuzzTalk clients use the application to monitor their brand name and mainly look at the volume of the buzz. This usually is a good start and you'll learn who is saying what, which sources matter most and which influencers you should be concerned about. However... there's more. To interpret data you need context.

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Topics: Decision support, Brand value, Market Research

Big data: big opportunities, big expectations, big challenges

Mar 26, 2013 1:58:00 PM

Big data is a big buzz word nowadays. It represents quite a few IT challenges to capture, store, search, structure and visualize these data. However, the real challenge lies elsewhere. In how organizations, like yourself, can extract value from it for yourself and your clients.

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Topics: Big data, Research using social media, Decision support, Information overload, Business Intelligence, Managing information

You can only manage what you measure

Mar 13, 2013 5:39:00 PM

You can only manage what you measure; an old and true cliche but it's a little more complicated than that. In our last blogpost we focused on Advertising Value Equivalency and how your conclusions can be wrong if you focus on stand-alone measurements and fail to examine the context. Today we're going to talk a little bit more about numbers.

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Topics: Advertising Value, AVE, Content discovery, Decision support, Business Intelligence, Managing information

Founder of BuzzTalk completes Ph.D. In decision support and artificial intelligence

Nov 23, 2012 10:31:00 AM

Today is a special day for us since Herman Vissia, founder of BuzzTalk and CEO of Byelex, is completing his Ph.D. at the Belarusian State University in Minsk. He earns his PhD for his research in the field of decision support systems and artificial intelligence. The Belarusian law was changed especially for him so that the defense could take place in English rather than in Russian. This event takes places today in the presence of dozens of relatives, friends, collegues and the Belarusion press.

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Topics: Decision support, Intellectualization, Knowledge Engineering

Now is the time for data mining and big data marketing

Jun 26, 2012 1:39:00 PM

How much data is generated every minute?

Data never sleeps. It's generated every minute across different platforms as you can see in the infographic below by Domo and Column Five Media.

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Topics: Big data, Decision support, Information overload

Twitter mood predicts the stock market with 86.7% accuracy

May 29, 2012 9:41:00 AM

Some people think Twitter is about sharing pointless little messages or about self promotion. However, there’s more to Twitter than this! Whilst a study by Pear Analytics in 2009 estimated that 40% of Twitter messages are just 'babble', this means that 60% isn't. And you can take advantage of that.

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Topics: Sentiment Analysis, Decision support, Mood states

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We publish articles about social media monitoring, content analysis and curation.

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