BuzzTalk Blog

Trigger an emotion and your content gets shared and retweeted

Sep 6, 2013 8:34:00 PM

Millions of people are connected via a diversity of social media. This digital connectivity makes it possible for a news item to spread fast or even go viral. But since we are overloaded with so many messages each day we won't easily share or retweet a message unless… it's very interesting, creates a chance for us to win something or it triggers an emotion (it makes us laugh, it's shocking and controversial or just gets our blood boiling but in any case... you do feel something). Also, funny pictures and videos are more likely to get shared than just text.

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Topics: Advertising Value, AVE, Media Analysis, Electronic Word Of Mouth, Digital influence

Introduction into online communities

Nov 30, 2012 10:31:00 AM

What is an online community?

An online community, sometimes called a 'virtual community', is a group of like-minded individuals connected by online interactions. It's members enable the existence of the community by sharing information and helping each other. Online communities can be found on forums, weblogs and social network sites. The theme of the community can be very diverse ranging from hobbies such as dogs, gadgets or fashion, life stage-oriented themes such as pregnancy or marriage, disease-related themes, to business topics such as marketing or technology.

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Topics: Influence, Online communities, Community building, Twitter, Digital influence

Listen, manage and build an online reputation

Aug 1, 2012 10:11:00 AM

Reputation management is about two key factors: understanding your brand and influencing your brand to reach a positive reputation. You want to be a trustworthy brand for your clients, prospects, business partners, stock holders, journalists, co-workers and prospective employers.

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Topics: Online reputation monitoring, Social media monitoring, Digital influence, Brand value

Finding digital influencers for word of mouth marketing

Jun 5, 2012 9:53:00 AM

Why would you want to find digital influencers?

As more and more people start using Twitter the relevance for companies is rising. Word of mouth is becoming a tangible form of consumer influence and businesses will be creating and using their own Twitter account to tap into this. Now everyone is getting connected on multiple platforms word of mouth is even stronger and potentially more viral than before. While some companies have learned about the strength of this via negative experiences, such as Dell in 2005, you have the opportunity to be proactive about this and start today.

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Topics: Word of mouth, Twitter, Digital influence, Klout

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We publish articles about social media monitoring, content analysis and curation.

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