BuzzTalk Blog

The 3 biggest threats for knowledge growth (you won't like number 3)

Feb 9, 2016 8:36:16 PM

Can you ever have too much knowledge? Or can what you do know get in the way of what you do not yet know?

Market information, about preferences of clients and about competitors is necessary for decision making and successful management of a company.

In this article we will investigate the three greatest threats to the growth of knowledge and we will close with three factors of success as a remedy.

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Topics: Online communities, Filter bubbles, Content discovery, Market Research, Knowledge Engineering

From 'just' (social) media monitoring to gaining actionable insights

Feb 16, 2015 5:31:00 PM

Remember internet 1.0 when only companies and organizations could publish? Internet 2.0 changed that enabling everyone to not only interact with content, making it more relevant and lively, but also become a publisher themselves. And now we're in internet 3.0 where we get the chance to analyze all of the content published to gain insight and empower decision making.

This article shows you that the value of media and social media is largely untapped. Current media monitoring tools give you lists only show that something happened. Next generation monitoring tools move away from the real time webcare perspective. These are not tools for the PR department, but show influencers and decision making what has happened.

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Topics: Media Analysis, Research using social media, Social media monitoring, Decision support, Market Research, industry knowledge,

Driverless cars: questions, concerns and sentiment analysis

Jul 7, 2014 12:08:00 PM

People are remembered for the predictions that are spot-on, while the ubiquitous predictions that are completely off are usually forgotten. Steven Lewitt and Stephen Dubnet, the writers of Freakonomics, argue in their latest book How to think like a freak that it's probably best to make a lot of predictions. The risk of making a mistake is low, as  almost no one has a strong incentive to keep track of everyone else's bad prediction, while the rewards of being right are huge.

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Topics: Content discovery, Research using social media, Sentiment Analysis, Market Research

Benchmarking the share of voice of Coca-Cola, Red Bull and Pepsi

Dec 3, 2013 8:55:00 PM

Today we're comparing three soft drink brands: Coca Cola, Pepsi and Red Bull. All are big names in the beverages industry. We'll use BuzzTalk's benchmark tool to find out which brand is talked about the most and how people feel about this brand. As you probably know it's not enough if people talk about your brand. You want them to be positive and enthusiastic.

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Topics: Share of Voice, Sentiment Analysis, Brand value, Market Research, Mood states

Media monitoring is crucial for businesses to survive

Oct 7, 2013 9:28:00 AM

The world is changing… but this is not news. In fact, change is the only constant! As far back as 500 BC it was Buddha who said: "Everything changes, nothing remains without change".

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Topics: Media Analysis, Content curation, Research using social media, Market Research

Benchmarking the Buzz: compare your brand against your competitors

Aug 13, 2013 2:46:00 PM

You can learn valuable lessons from benchmarking, comparing yourself with your competitors and seeing who's influential on which media types and sources. As you'll probably know, earned buzz and online fans are correlated with brand value. If not, just read our blog 'Buzz means money as more buzz equals more brand value'.

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Topics: Online reputation monitoring, Advertising Value, Share of Voice, Online reputation, Brand value, Market Research

Media Analysis: How is Strukton's 1 billion deal covered in the media?

Aug 1, 2013 2:44:00 PM

Strukton is a Dutch technology provider for rail systems, with areas of expertise that include rail infrastructure, rail vehicles and mobility systems. And this week... Strukton is all over the news.

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Topics: Advertising Value, AVE, Media Analysis, Online reputation, Market Research

Industry analysis provides much needed context

Jul 23, 2013 2:16:00 PM

A lot of BuzzTalk clients use the application to monitor their brand name and mainly look at the volume of the buzz. This usually is a good start and you'll learn who is saying what, which sources matter most and which influencers you should be concerned about. However... there's more. To interpret data you need context.

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Topics: Decision support, Brand value, Market Research

Exploring 3D printing using BuzzTalk as a discovery engine

May 31, 2013 2:41:00 PM

BuzzTalk has been ultimately developed to understand the world as we know it. To answer the who?, what? where? and when? questions concerning any topic you can think of. With BuzzTalk you can for instance monitor trends and emerging technologies. 

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Topics: Content discovery, Sentiment Analysis, Market Research

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We publish articles about social media monitoring, content analysis and curation.

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