BuzzTalk Blog

Benchmarking the Buzz: compare your brand against your competitors

Aug 13, 2013 2:46:00 PM

You can learn valuable lessons from benchmarking, comparing yourself with your competitors and seeing who's influential on which media types and sources. As you'll probably know, earned buzz and online fans are correlated with brand value. If not, just read our blog 'Buzz means money as more buzz equals more brand value'.

Read More

Topics: Online reputation monitoring, Advertising Value, Share of Voice, Online reputation, Brand value, Market Research

How (not) to determine the influence of sponsorship on perceived brand value

Jan 8, 2013 12:26:00 PM

In this blogpost we highlight a scientific article "Sponsoring, Brand Value and Social Media" that was published in december 2012 by Zauner et al. to see whether we can draw any conclusions from this that may help companies in their marketing.

Read More

Topics: Online reputation monitoring, Online reputation, Social media monitoring, Sentiment Analysis, Brand value

An introduction into automated sentiment detection

Sep 27, 2012 2:10:00 PM

The rise of social media has turned our world upside down. Before only companies were publishing information but now everyone can ventilate their views and opinions on the web. People are writing blog post, comments on those of others, write reviews, post on forums, and tweet about all sorts of topics.

Read More

Topics: Online reputation monitoring, Sentiment Analysis, Mood states

Listen, manage and build an online reputation

Aug 1, 2012 10:11:00 AM

Reputation management is about two key factors: understanding your brand and influencing your brand to reach a positive reputation. You want to be a trustworthy brand for your clients, prospects, business partners, stock holders, journalists, co-workers and prospective employers.

Read More

Topics: Online reputation monitoring, Social media monitoring, Digital influence, Brand value

New Call-to-action

About BuzzTalk blog

We publish articles about social media monitoring, content analysis and curation.

Subscribe to Email Updates