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Tag Archives: Advertising Value

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  2. Tag Archives: Advertising Value
  • Trigger an emotion and your content gets shared and retweeted

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    Millions of people are connected via a diversity of social media. This digital connectivity makes it possible for a news item to spread fast or even go viral. But since we are overloaded with so many messages each day we won’t easily share or retweet a message unless… it’s very interesting, creates a chance for […]

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    • Advertising Value
    • AVE
    • Digital influence
    • Electronic Word Of Mouth
    • Media Analysis
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  • Benchmarking the Buzz: compare your brand against your competitors

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    You can learn valuable lessons from benchmarking, comparing yourself with your competitors and seeing who’s influential on which media types and sources. As you’ll probably know, earned buzz and online fans are correlated with brand value. If not, just read our blog ‘Buzz means money as more buzz equals more brand value‘. Today we’ll demo […]

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    Tags
    • Advertising Value
    • Brand value
    • Market Research
    • Online reputation
    • Online reputation monitoring
    • Share of Voice
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  • Media Analysis: How is Strukton’s 1 billion deal covered in the media?

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    Strukton is a Dutch technology provider for rail systems, with areas of expertise that include rail infrastructure, rail vehicles and mobility systems. And this week… Strukton is all over the news. Strukton awarded large turnkey metro project Strukton has been awarded a contract by Arriyadh Development Authority. It’s their biggest deal ever. In 5 years Strukton […]

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    • AVE
    • Market Research
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    • Online reputation
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  • You can only manage what you measure

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    You can only manage what you measure; an old and true cliche but it’s a little more complicated than that. In our last blogpost we focused on Advertising Value Equivalency and how your conclusions can be wrong if you focus on stand-alone measurements and fail to examine the context. Today we’re going to talk a […]

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    Tags
    • Advertising Value
    • AVE
    • Business Intelligence
    • Content discovery
    • Decision support
    • Managing information
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  • Use BuzzTalk to tell the story behind Advertising Value Equivalency

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    In our last blogpost we witnessed the excitement before the release of the new Coca Cola commercial marking the countdown to the holidays. This time we’re going to zoom in on Coca Cola’s advertising value and we’re going to focus on one country only in this example. We’ll demonstrate that the Advertising Value Equivalency can […]

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    • AVE
    • PR
    • Public Relations
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