BuzzTalk Blog

Look out for these lies with data visualization

Jan 21, 2015 8:00:00 AM

While most people in the U.S. and Europe are familiarized with graphs and charts during their secondary education, it is the rare person who continues to use this skill throughout the rest of their working life. In later life, the vast majority of these people become unaccustomed to the information being conveyed in these charts and merely accept them on faith.

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Topics: Media Analysis, Decision support, Brand value, Business Intelligence

Benchmarking the share of voice of Coca-Cola, Red Bull and Pepsi

Dec 3, 2013 8:55:00 PM

Today we're comparing three soft drink brands: Coca Cola, Pepsi and Red Bull. All are big names in the beverages industry. We'll use BuzzTalk's benchmark tool to find out which brand is talked about the most and how people feel about this brand. As you probably know it's not enough if people talk about your brand. You want them to be positive and enthusiastic.

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Topics: Share of Voice, Sentiment Analysis, Brand value, Market Research, Mood states

Benchmarking the Buzz: compare your brand against your competitors

Aug 13, 2013 2:46:00 PM

You can learn valuable lessons from benchmarking, comparing yourself with your competitors and seeing who's influential on which media types and sources. As you'll probably know, earned buzz and online fans are correlated with brand value. If not, just read our blog 'Buzz means money as more buzz equals more brand value'.

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Topics: Online reputation monitoring, Advertising Value, Share of Voice, Online reputation, Brand value, Market Research

Industry analysis provides much needed context

Jul 23, 2013 2:16:00 PM

A lot of BuzzTalk clients use the application to monitor their brand name and mainly look at the volume of the buzz. This usually is a good start and you'll learn who is saying what, which sources matter most and which influencers you should be concerned about. However... there's more. To interpret data you need context.

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Topics: Decision support, Brand value, Market Research

How (not) to determine the influence of sponsorship on perceived brand value

Jan 8, 2013 12:26:00 PM

In this blogpost we highlight a scientific article "Sponsoring, Brand Value and Social Media" that was published in december 2012 by Zauner et al. to see whether we can draw any conclusions from this that may help companies in their marketing.

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Topics: Online reputation monitoring, Online reputation, Social media monitoring, Sentiment Analysis, Brand value

Listen, manage and build an online reputation

Aug 1, 2012 10:11:00 AM

Reputation management is about two key factors: understanding your brand and influencing your brand to reach a positive reputation. You want to be a trustworthy brand for your clients, prospects, business partners, stock holders, journalists, co-workers and prospective employers.

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Topics: Online reputation monitoring, Social media monitoring, Digital influence, Brand value

Buzz means money as more buzz equals more brand value

Jun 12, 2012 4:48:00 PM

 Do you know who is talking about your brand and what they are saying? Consumers are constantly online via their smart devices and this constant connectivity has made them more vocal than ever before.

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Topics: Brand value, Earned buzz

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About BuzzTalk blog

We publish articles about social media monitoring, content analysis and curation.

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