BuzzTalk Blog

6 factors that drive electronic Word Of Mouth

Sep 19, 2013 9:42:00 PM

Electronic word of mouth can be more cost effective than hiring a PR agency or advertise in news papers, but it's not easy. If no one shares your messages nothing will happen. In our last blog post we wrote 'Trigger an emotion and your content gets shared and retweeted'. Now we'll digg a little deeper in the factors that increase your online visibility. It's not about luck which means that if you learn and apply these factors you'll gain a competitive edge. It's not only for big brands either. Small businesses, start-ups and even solo-entrepreneurs need to establish their brand and live up to it.

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Topics: Word of mouth, Big data, Online reputation, eWOM, WOM, Electronic Word Of Mouth

Benchmarking the Buzz: compare your brand against your competitors

Aug 13, 2013 2:46:00 PM

You can learn valuable lessons from benchmarking, comparing yourself with your competitors and seeing who's influential on which media types and sources. As you'll probably know, earned buzz and online fans are correlated with brand value. If not, just read our blog 'Buzz means money as more buzz equals more brand value'.

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Topics: Online reputation monitoring, Advertising Value, Share of Voice, Online reputation, Brand value, Market Research

Media Analysis: How is Strukton's 1 billion deal covered in the media?

Aug 1, 2013 2:44:00 PM

Strukton is a Dutch technology provider for rail systems, with areas of expertise that include rail infrastructure, rail vehicles and mobility systems. And this week... Strukton is all over the news.

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Topics: Advertising Value, AVE, Media Analysis, Online reputation, Market Research

Can computers tell us what happened without us reading?

May 15, 2013 3:18:00 PM

Our quest is to learn computers how to read and understand human language. Not an easy task since we speak different languages across the globe, use proverbs and sayings and try to be funny or sarcastic.

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Topics: Online reputation, Twitter, Research using social media, Social media monitoring

How (not) to determine the influence of sponsorship on perceived brand value

Jan 8, 2013 12:26:00 PM

In this blogpost we highlight a scientific article "Sponsoring, Brand Value and Social Media" that was published in december 2012 by Zauner et al. to see whether we can draw any conclusions from this that may help companies in their marketing.

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Topics: Online reputation monitoring, Online reputation, Social media monitoring, Sentiment Analysis, Brand value

When not to start with social media as a company

Oct 12, 2012 1:39:00 PM

Everyone is talking about social media and companies are using the new media to their advantage. Sure you don't want to be left behind but how do you start? Or perhaps... you shouldn't start just yet! It's so easy to create an account on Twitter, Facebook, Pinterest or Google Plus and to add social media sharing buttons to your website. It's a matter of minutes and it's free, so why wait? Herman Vissia, creator of BuzzTalk, published an article about this on the famous Dutch blog 'Frankwatching'. Here's the English translation.

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Topics: Social Media engagement, Total Quality Management, Online reputation

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About BuzzTalk blog

We publish articles about social media monitoring, content analysis and curation.

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