BuzzTalk Blog

From 'just' (social) media monitoring to gaining actionable insights

Feb 16, 2015 5:31:00 PM

Remember internet 1.0 when only companies and organizations could publish? Internet 2.0 changed that enabling everyone to not only interact with content, making it more relevant and lively, but also become a publisher themselves. And now we're in internet 3.0 where we get the chance to analyze all of the content published to gain insight and empower decision making.

This article shows you that the value of media and social media is largely untapped. Current media monitoring tools give you lists only show that something happened. Next generation monitoring tools move away from the real time webcare perspective. These are not tools for the PR department, but show influencers and decision making what has happened.

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Topics: Media Analysis, Research using social media, Social media monitoring, Decision support, Market Research, industry knowledge,

Can computers tell us what happened without us reading?

May 15, 2013 3:18:00 PM

Our quest is to learn computers how to read and understand human language. Not an easy task since we speak different languages across the globe, use proverbs and sayings and try to be funny or sarcastic.

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Topics: Online reputation, Twitter, Research using social media, Social media monitoring

Brand development and detecting mood state patterns in Twitter

Feb 1, 2013 12:58:00 PM

Detecting patterns in Twitter using mood state analysis

Success in advertising means people get excited about your brand. Today we'll show you an example of a company that's very successful at this for many years and how we can demonstrate this using mood state analysis via BuzzTalk.

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Topics: eWOM, Electronic Word Of Mouth, Twitter, Social media monitoring, Mood states

How (not) to determine the influence of sponsorship on perceived brand value

Jan 8, 2013 12:26:00 PM

In this blogpost we highlight a scientific article "Sponsoring, Brand Value and Social Media" that was published in december 2012 by Zauner et al. to see whether we can draw any conclusions from this that may help companies in their marketing.

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Topics: Online reputation monitoring, Online reputation, Social media monitoring, Sentiment Analysis, Brand value

How to use Twitter and Twitter hashtags for business

Nov 2, 2012 11:10:00 AM

Chances are you already have a Twitter account - or if you don't you can get set up in a few minutes - but how do you use this effectively? First you have to find your sources by finding and following others to grow your reach. Secondly, you have to check it often and pay attention to what is happening. As the number of people you follow grows this will become harder but technology is here to help you and the bright side is... you don't have to follow all Twitter users to monitor a particular subject (hint: hashtags). Third, show that you're human by responding and retweeting so as to acknowledge and give credit to others. 

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Topics: Twitter, Social media monitoring, Social media promotion, How to use Twitter

Listen, manage and build an online reputation

Aug 1, 2012 10:11:00 AM

Reputation management is about two key factors: understanding your brand and influencing your brand to reach a positive reputation. You want to be a trustworthy brand for your clients, prospects, business partners, stock holders, journalists, co-workers and prospective employers.

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Topics: Online reputation monitoring, Social media monitoring, Digital influence, Brand value

How Twitter takes business intelligence & market research to new heights

Jul 4, 2012 3:54:00 PM

If you believe in the Mayan Calendar our world is going to end this year. However, if you believe we will still be there you may want to have some better means of predicting the future.

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Topics: Big data, Twitter, Social media monitoring, Sentiment Analysis, Business Intelligence

Analyze Twitter across languages and countries

May 15, 2012 4:50:00 PM

The use of technology as telecom has made our world small. A long time ago you were rather special when you had a long distance phone call with the US, but today you could not even impress your grandma with this.

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Topics: Multilingual analysis, Social media monitoring

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We publish articles about social media monitoring, content analysis and curation.

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