BuzzTalk Blog

Create your own digital magazine via content curation; it's easy! (1)

May 23, 2014 1:44:00 PM

The world of advertising has changed. Consumers are becoming more tech-savvy every year and like to be in control of the kind of information they are consuming, in what form and at what time. In this blogpost we propose a modern method for reaching your target audience. A method that is both unintrusive as well as cost-effective. We're going to talk about deploying your own digital magazine.

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Topics: Content curation, iPhone app, iPad app, Content marketing

Benchmarking the share of voice of Coca-Cola, Red Bull and Pepsi

Dec 3, 2013 8:55:00 PM

Today we're comparing three soft drink brands: Coca Cola, Pepsi and Red Bull. All are big names in the beverages industry. We'll use BuzzTalk's benchmark tool to find out which brand is talked about the most and how people feel about this brand. As you probably know it's not enough if people talk about your brand. You want them to be positive and enthusiastic.

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Topics: Share of Voice, Sentiment Analysis, Brand value, Market Research, Mood states

Media monitoring is crucial for businesses to survive

Oct 7, 2013 9:28:00 AM

The world is changing… but this is not news. In fact, change is the only constant! As far back as 500 BC it was Buddha who said: "Everything changes, nothing remains without change".

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Topics: Media Analysis, Content curation, Research using social media, Market Research

6 factors that drive electronic Word Of Mouth

Sep 19, 2013 9:42:00 PM

Electronic word of mouth can be more cost effective than hiring a PR agency or advertise in news papers, but it's not easy. If no one shares your messages nothing will happen. In our last blog post we wrote 'Trigger an emotion and your content gets shared and retweeted'. Now we'll digg a little deeper in the factors that increase your online visibility. It's not about luck which means that if you learn and apply these factors you'll gain a competitive edge. It's not only for big brands either. Small businesses, start-ups and even solo-entrepreneurs need to establish their brand and live up to it.

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Topics: Word of mouth, Big data, Online reputation, eWOM, WOM, Electronic Word Of Mouth

Trigger an emotion and your content gets shared and retweeted

Sep 6, 2013 8:34:00 PM

Millions of people are connected via a diversity of social media. This digital connectivity makes it possible for a news item to spread fast or even go viral. But since we are overloaded with so many messages each day we won't easily share or retweet a message unless… it's very interesting, creates a chance for us to win something or it triggers an emotion (it makes us laugh, it's shocking and controversial or just gets our blood boiling but in any case... you do feel something). Also, funny pictures and videos are more likely to get shared than just text.

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Topics: Advertising Value, AVE, Media Analysis, Electronic Word Of Mouth, Digital influence

Benchmarking the Buzz: compare your brand against your competitors

Aug 13, 2013 2:46:00 PM

You can learn valuable lessons from benchmarking, comparing yourself with your competitors and seeing who's influential on which media types and sources. As you'll probably know, earned buzz and online fans are correlated with brand value. If not, just read our blog 'Buzz means money as more buzz equals more brand value'.

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Topics: Online reputation monitoring, Advertising Value, Share of Voice, Online reputation, Brand value, Market Research

Media Analysis: How is Strukton's 1 billion deal covered in the media?

Aug 1, 2013 2:44:00 PM

Strukton is a Dutch technology provider for rail systems, with areas of expertise that include rail infrastructure, rail vehicles and mobility systems. And this week... Strukton is all over the news.

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Topics: Advertising Value, AVE, Media Analysis, Online reputation, Market Research

Industry analysis provides much needed context

Jul 23, 2013 2:16:00 PM

A lot of BuzzTalk clients use the application to monitor their brand name and mainly look at the volume of the buzz. This usually is a good start and you'll learn who is saying what, which sources matter most and which influencers you should be concerned about. However... there's more. To interpret data you need context.

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Topics: Decision support, Brand value, Market Research

Exploring 3D printing using BuzzTalk as a discovery engine

May 31, 2013 2:41:00 PM

BuzzTalk has been ultimately developed to understand the world as we know it. To answer the who?, what? where? and when? questions concerning any topic you can think of. With BuzzTalk you can for instance monitor trends and emerging technologies. 

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Topics: Content discovery, Sentiment Analysis, Market Research

Can computers tell us what happened without us reading?

May 15, 2013 3:18:00 PM

Our quest is to learn computers how to read and understand human language. Not an easy task since we speak different languages across the globe, use proverbs and sayings and try to be funny or sarcastic.

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Topics: Online reputation, Twitter, Research using social media, Social media monitoring

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We publish articles about social media monitoring, content analysis and curation.

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