BuzzTalk Blog

Can computers tell us what happened without us reading?

May 15, 2013 3:18:00 PM

Our quest is to learn computers how to read and understand human language. Not an easy task since we speak different languages across the globe, use proverbs and sayings and try to be funny or sarcastic.

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Topics: Online reputation, Twitter, Research using social media, Social media monitoring

Brand development and detecting mood state patterns in Twitter

Feb 1, 2013 12:58:00 PM

Detecting patterns in Twitter using mood state analysis

Success in advertising means people get excited about your brand. Today we'll show you an example of a company that's very successful at this for many years and how we can demonstrate this using mood state analysis via BuzzTalk.

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Topics: eWOM, Electronic Word Of Mouth, Twitter, Social media monitoring, Mood states

Introduction into online communities

Nov 30, 2012 10:31:00 AM

What is an online community?

An online community, sometimes called a 'virtual community', is a group of like-minded individuals connected by online interactions. It's members enable the existence of the community by sharing information and helping each other. Online communities can be found on forums, weblogs and social network sites. The theme of the community can be very diverse ranging from hobbies such as dogs, gadgets or fashion, life stage-oriented themes such as pregnancy or marriage, disease-related themes, to business topics such as marketing or technology.

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Topics: Influence, Online communities, Community building, Twitter, Digital influence

How to tweet links for more visibility and optimal CTR

Nov 15, 2012 5:07:00 PM

This is an extension to our previous blogpost about how to use Twitter and Twitter hashtags for business. Today we're going to look at links in Tweets. Now of course tweeting links is not that difficult, but tweeting with optimal impact requires you to pay attention to a few details which you are going to find here.

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Topics: Twitter, Social media promotion, How to use Twitter

How to use Twitter and Twitter hashtags for business

Nov 2, 2012 11:10:00 AM

Chances are you already have a Twitter account - or if you don't you can get set up in a few minutes - but how do you use this effectively? First you have to find your sources by finding and following others to grow your reach. Secondly, you have to check it often and pay attention to what is happening. As the number of people you follow grows this will become harder but technology is here to help you and the bright side is... you don't have to follow all Twitter users to monitor a particular subject (hint: hashtags). Third, show that you're human by responding and retweeting so as to acknowledge and give credit to others. 

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Topics: Twitter, Social media monitoring, Social media promotion, How to use Twitter

Boosting website traffic via content curation and social media promotion

Sep 14, 2012 2:10:00 PM

Last week we showed how BuzzTalk’s publishing interface selects the best articles for curating content. This week’s  blog post is about what to do next. Every time you have written your own article or selected a third party article that you think is valuable for your target audience, you need to promote this via social media such as Twitter. It helps to propagate your news article or blog post to a large number of readers within a short time.

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Topics: Twitter, Social media promotion, Boosting website traffic

Predicting elections with Twitter and social media. Is it possible?

Aug 22, 2012 2:21:00 PM

Social media and politics

Today, as a business, it's pertinent to have a social media campaign when you want to be known and loved. And ever since president Obama brought social media to the spotlight in 2008, political parties have also embraced social networking. Nowadays about every Dutch political party has their own Facebook fan page and Twitter account and is using it to connect with potential voters and fans. They have realized that this is where people hang out and thus can be reached. Some political parties use this new medium better than others. While some are still stuck in sending mode, others are already having dialogues online. But there is more to social media and politics than attracting new voters.

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Topics: Big data, Twitter, Electoral predictions, Research using social media

How content curation marketing is part of your future as a business

Aug 17, 2012 3:32:00 PM

What is content curation and why do we need it?

Every day we are confronted with an enormous amount of information. Not everything is relevant to us or interesting or even unique. You may be thinking about an information diet, about restricting information, abandoning social media and avoiding your inbox. However, this is not the solution. A much better solution is to turn yourself to content curators. These are people, or companies, that structure the web and find publications that are unique, relevant and interesting. They share these publications with their audience as well as enhance the value of them by giving their own opinion.

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Topics: Content curation, Twitter, Information overload

Empower your content marketing strategy with BuzzTalk

Jul 24, 2012 2:32:00 PM

Last week we introduced content marketing as the preferable alternative to interruption marketing. Interruption marketing is about cold calling and advertisements. Content marketing is about creating valuable content that targets the problems of your market. By doing so you become the thought leader, the go-to-company when a solution is needed.

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Topics: Twitter, Content marketing

How Twitter takes business intelligence & market research to new heights

Jul 4, 2012 3:54:00 PM

If you believe in the Mayan Calendar our world is going to end this year. However, if you believe we will still be there you may want to have some better means of predicting the future.

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Topics: Big data, Twitter, Social media monitoring, Sentiment Analysis, Business Intelligence

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About BuzzTalk blog

We publish articles about social media monitoring, content analysis and curation.

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